Stanford social innovation article jason fairbourne

Issue

Summer 2010

Volume 8, Number 3

Social media—such as Facebook and Twitter—can be cost-effective and powerful tools for organizations to increase their social impact and enhance the way that they work. In the summer 2010 issue of Stanford Social Innovation Review, Monitor Institute consultants detail how some organizations have become more effective by using social media to transform themselves into networked organizations. The authors of “Working Wikily” go on to provide a road map for organizations that want to do the same.

Features

Measuring Social Impact

Measuring Social Value

Too many people believe social value is objective, fixed, and stable, when in fact it is subjective, malleable, and variable.

Thinking Straight About Sustainability - Thumbnail

Business

Thinking Straight About Sustainability

By Marc J. Epstein

Sustainability is the best way to integrate social, environmental, and economic impacts into all corporate decisions.

A Good Business for Poor People - Thumbnail

Business

A Good Business for Poor People

By Lisa Jones Christensen, David Lehr, & Jason Fairbourne 1

Microfranchising poses fewer risks and offers greater benefits than does creating a new business from scratch.

Working Wikily - Thumbnail

Nonprofit Management

Working Wikily

By Diana Scearce, Gabriel Kasper, & Heather McLeod Grant 4

A few nonprofits are using social media to fundamentally change the way they work and increase their social impact.

What’s Next

Economic Development

Big Payoffs from Small Savings

SaveTogether wants to foster the savings habit among low-income Americans.

Containing a Global Health Care Crisis - Thumbnail

Health

Containing a Global Health Care Crisis

Used shipping containers become health care clinics in the developing world.

Social Entrepreneurship

Unreasonable and Ready

A new social enterprise incubator fills two critical gaps facing social entrepreneurs: mentoring and access to capital.

Game-Changers of the World, Unite - Thumbnail

Technology & Design

Game-Changers of the World, Unite

Play this online game and learn social innovation strategies to solve global crises.

Field Report

A Bigger Pie - Thumbnail

Socially Responsible Business

A Bigger Pie

Mission Pie, a for-profit bakery and café, supports local farmers while training at-risk kids.

Five-Digit Giving - Thumbnail

Fundraising

Five-Digit Giving

How texting became young donors’ preferred way to make charitable donations.

Financing Freedom - Thumbnail

Microfinance

Financing Freedom

By Meredith May

Microlending in leprosy colonies frees residents from poverty, shame, and isolation.

Viewpoint

The Nonprofit Paradox - Thumbnail

Nonprofit Management

The Nonprofit Paradox

By David La Piana 10

Nonprofits tend to recreate within their own organizational cultures the very social problems they are trying to solve.

Scaling Impact - Thumbnail

Nonprofit Management

Scaling Impact

Scaling requires not only fidelity to core processes and programs, but also constant adjustments to local needs and resources.

<a href=Patience and Perseverance - Thumbnail" width="727" height="850" />

Government

Patience and Perseverance

What it takes to make change in the U.S. State Department.

The Mouths of Gift Horses - Thumbnail

Fundraising

The Mouths of Gift Horses

By Henry E. Riggs 1

Why nonprofits should court contributions that help both themselves and society.

Research

Next to Godliness - Thumbnail

Philanthropy

Next to Godliness

People are more likely to engage in moral behavior when they are in a clean-scented room.

Government

House Divided

From warring political parties comes broad-based policymaking.

Environment

Evil Green

New research shows that buying green products makes people more likely to cheat and steal.

Government

Fermenting Innovation

New public-private partnerships have led to big leaps in the exportation of Argentinian wine.

Lucrative but Deadly - Thumbnail

Economic Development

Lucrative but Deadly

As parents spend more time raising their profitable coffee crop, they spend less time attending to their children's needs.

Food

Local Warming

Global warming may end up helping some poor farmers who will be able to sell their crops for higher prices.

Book Reviews

A PARADISE BUILT IN HELL: The Extraordinary Communities That Arise in Disaster Rebecca Solnit

Civil Society

Come on up to the Rising

Review By Jonathan D. Greenberg

A PARADISE BUILT IN HELL: The Extraordinary Communities That Arise in Disaster by Rebecca Solnit

GOD’S ECONOMY: Faith-Based Initiatives and the Caring State Lew Daly

Civil Society

Faith Tempered by Reality

Review By Robert Wineburg

GOD’S ECONOMY: Faith-Based Initiatives and the Caring State by Lew Daly

MOVING POLITICS: Emotions and ACT UP’s Fight Against <a href=AIDS Deborah B. Gould" width="727" height="1052" />

Human Rights

Doing Good by Being Bad

Review By James M. Jasper

MOVING POLITICS: Emotions and ACT UP’s Fight Against AIDS by Deborah B. Gould

CREATIVE COMMUNITY ORGANIZING: A Guide for Rabble- Rousers, Activists, and Quiet Lovers of Justice Si Kahn

Civic Engagement

Lessons from an Organizer

Review By Hahrie Han

CREATIVE COMMUNITY ORGANIZING: A Guide for Rabble-Rousers, Activists, and Quiet Lovers of Justice by Si Kahn

Q&A

Jeffrey Sachs - Thumbnail

Environment

Jeffrey Sachs

Jeffrey Sachs believes we must lift a billion-plus people out of poverty while reducing our impact on the environment.